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Research papers

Retail audit panels, international brands and advertsing expenditure in Hungary

The paper is divided into three parts. The first one describes the retail structure pre- 1989 and the rapid developments in the last 3 years in terms of the numbers and profile of retail outlets. The sources are official statistics and a retail...

Catalogue: Seminar 1993: Marketing Integration Of West And East Europe
Authors: Yiannis Papadopoulos, George Sphiktos
June 15, 1993
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Citation

Papadopoulos and Sphiktos (1993a, June 15). Retail audit panels, international brands and advertsing expenditure in Hungary. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/retail-audit-panels-international-brands-and-advertsing-expenditure-in-hungary