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Research papers

Gamification

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the...

Catalogue: Congress 2011: Impact
Authors: Kyle Findlay, Kirsty Alberts
Company: KANTAR TNS Malaysia
September 18, 2011
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Citation

Findlay and Alberts (2011a, September 18). Gamification. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/gamification