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Gamification

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Company: KANTAR TNS Malaysia

Authors: Kyle Findlay, Kirsty Alberts

Abstract:

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the real world or online. Gamification brings behaviour change methodologies into the digital age by explicitly providing the mechanics to improve user engagement This presentation will review these claims and investigate what gamification is and what it is not.

Kyle Findlay

Author

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Kirsty Alberts

Author

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Research Papers

The game experiments

Catalogue: Congress 2011: Impact

Authors: Deborah Sleep, Jon Puleston

Companies: GMI (Global Market Insite), Engage Research

September 18, 2011

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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-game-experiments


Research Papers

The researchification of games

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Author: Peter Harrison

Company: BrainJuicer

October 26, 2011

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Citation

Harrison, P. (2011a, October 26). The researchification of games. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/the-researchification-of-games


Research Papers

Treasure hunt

Catalogue: Global Qualitative 2014: Research Renaissance

Authors: Sebastian Prassek, Nina Keller

Company: Happy Thinking People

November 18, 2014

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Citation

Prassek and Keller (2014a, November 18). Treasure hunt. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/treasure-hunt-8371


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Citation

Findlay and Alberts (2011a, September 18). Gamification. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/treasure-hunt-8371