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Gamification

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Company:

Authors: Kyle Findlay, Kirsty Alberts

Abstract:

'Gamification' is sweeping the online and business worlds, but how much is hype vs. reality? The promise of gamification is that the addition of game-like elements can increase participation and engagement in any process or experience, whether in the real world or online. Gamification brings behaviour change methodologies into the digital age by explicitly providing the mechanics to improve user engagement This presentation will review these claims and investigate what gamification is and what it is not.

Kyle Findlay

Author

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Kirsty Alberts

Author

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Citation

Findlay and Alberts (2011a, September 18). Gamification. ANA - ESOMAR. Retrieved July 12, 2025, from


https://ana.esomar.org/documents/the-rules-of-the-game-8991