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Research papers

Distribution-radar

A frequent problem in marketing research is how to collect information on the consumers of a product, which has a small market share. If a product is used by 5 out of 100 housewives one will need 4.000 interviews to reach a sample of 200 users. Many...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Olle Steiner
November 1, 1969

Research papers

Experiments on an adaptive computer model of a distribution channel

The aim of the paper is to use computer simulation models of an entire industry's distribution channel as instruments of theory development. The major phenomena to be explained center around recent developments in distribution systems, resulting from...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Martin Pfaff
November 1, 1969

Research papers

The development of food retailing in The Netherlands

The Netherlands can be characterised as a small, heavily urbanised country, with a quickly growing population. On one hand the population is very young, + 28% below 14 years of age, on the other hand rather old; 14% over 65 years. The western part of...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Benno Stoppelman
November 1, 1969

Research papers

Planning and implementing distribution policies

This paper outlines the basic steps that should be taken by manufacturers setting out to plan and implement distribution policies for their products. The steps relate specifically to mass market consumer goods and although many of the statistical...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: A.M. Rogers
November 1, 1969

Research papers

Inventory management at store level for large distributors

For many years IBM has been conducting a long-range investigation into the future of retail data processing. It was and still is our aim to design methods and techniques which will allow an automatic replenishment of the items carried in department...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: H.J. Gehrig
November 1, 1969

Research papers

Interrelationship between the market segments and the buyer behaviour

An inductive approach is presented in this paper. This approach involves the following stages: The detailed discussion of a study which attempted to identify different market segments to which four separate retail establishments have been catering;...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Coskun Samli
November 1, 1969

Research papers

Cooperation between manufacturers and distributors in order to increase sales efficiency

The retail trade is the final and important stage in industrial marketing. If the manufacturer's marketing activities are to give a maximum dividend distribution must function effectively. A retailer's interest in taking part in a certain...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Author: Folke Larsson
November 1, 1969

Research papers

The importance of achieving adequate distribution when launching a new product

Lack of distribution can be a major cause of new product failure. But, what constitutes "adequate" distribution, and how should the manufacturer set about obtaining it. This is the subject of this paper presented in three closely-linked sections : 1....

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: Johan Aucamp, B. Madell
November 1, 1969

Research papers

Distribution of a British national daily newspaper

We are accustomed to think of a newspaper as a medium of advertising. We sometimes forget that a daily newspaper is a commodity in itself and as one of the most perishable of consumer goods it presents some very special problems. It is manufactured...

Catalogue: Seminar 1969: The Role Of Market Research In The Distribution Of Consumer Goods
Authors: J. A. Farmer, N. L. Webb
November 1, 1969