Cooperation between manufacturers and distributors in order to increase sales efficiency
The retail trade is the final and important stage in industrial marketing. If the manufacturer's marketing activities are to give a maximum dividend distribution must function effectively. A retailer's interest in taking part in a certain manufacturer's sales campaign depends however on the profit he makes through selling that manufacturer's products. Thus, the progressive producer concerns should to a greater extent than at present, give the trade objective information regarding the profit possibilities of the goods, and also actively take part in making the shops more effective whenever necessary.
- This could also be of interest