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Research papers

The shift to on-line research

This presentation sets out benefits and disadvantages of online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research. Clients need reliable and representative sample frames to work with...

Catalogue: Asia Pacific 2006
Authors: Brian Fine, Steven Davies, Jim Alexander
Company: AMR
March 19, 2006

Research papers

Idolised advertising

This paper sets out to prove that viewers that become deeply involved in event television programs, such as Idol, respond more positively to advertising.The nature of the program offers multiple touch points for viewers to form bonds with the event....

Catalogue: ESOMAR/ARF WAM Conference 2004: Television
Authors: Jim Alexander, Doug Peiffer
June 18, 2004