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Research papers

All fun and games?

This paper describes an experiment in which a single questionnaire was fielded in four different styles of presentation: text only, decoratively visual, functionally visual, and gamified. Respondents were randomly assigned to only one presentation...

Catalogue: Congress 2011: Impact
Authors: Theo Downes-Le Guin, Joanne Mechling, Erica Ruyle, Reg Baker
Company: Market Strategies International
September 18, 2011

Research papers

Great results from ambiguous sources

Rapidly increasing reliance on Internet panels as a sample source has led to data quality problems. Validation and data cleaning procedures common from telephone and in-person interviewing have not kept pace with these new methods.This paper details...

Catalogue: Panel Research 2006
Authors: Reg Baker, Theo Downes-Le Guin, Joanne Mechling
October 8, 2006