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All fun and games?

Date of publication: September 18, 2011

Catalogue: Congress 2011: Impact

Company: Market Strategies International

Authors: Theo Downes-Le Guin, Joanne Mechling, Erica Ruyle, Reg Baker

Abstract:

This paper describes an experiment in which a single questionnaire was fielded in four different styles of presentation: text only, decoratively visual, functionally visual, and gamified. Respondents were randomly assigned to only one presentation version. To understand the effect of presentation style on the survey experience and data quality, we compare response distributions, respondent behavior (such as time to complete) and self-reports regarding the survey experience and level of engagement across the four experimental presentations.

Theo Downes-Le Guin

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Joanne Mechling

Author

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Erica Ruyle

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Reg Baker

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Research Papers

The game experiments

Catalogue: Congress 2011: Impact

Authors: Deborah Sleep, Jon Puleston

Companies: GMI (Global Market Insite), Engage Research

September 18, 2011

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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/the-game-experiments


Research Papers

How far is too far?

Catalogue: 3D Digital Dimensions 2011: (Online + Social Media + Mobile) Research

Authors: Bernie Malinoff, Jon Puleston

 

October 26, 2011

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Citation

Malinoff and Puleston (2011a, October 26). How far is too far?. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/how-far-is-too-far-


Research Papers

The rules of the game

Catalogue: Asia Pacific 2017: Discoveries

Authors: Jennifer Serrano, Pete Cape

Company: Research Now SSI

May 9, 2017

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Citation

Serrano and Cape (2017a, May 09). The rules of the game. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/the-rules-of-the-game-8991


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Citation

Downes-Le Guin, Mechling, Ruyle and Baker (2011a, September 18). All fun and games?. ANA - ESOMAR. Retrieved January 27, 2023, from


https://ana.esomar.org/documents/the-rules-of-the-game-8991