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Research papers

The shift to on-line research

This presentation sets out benefits and disadvantages of online as a research methodology. Rigorous processes and quality controls are necessary in setting up good online research. Clients need reliable and representative sample frames to work with...

Catalogue: Asia Pacific 2006
Authors: Brian Fine, Steven Davies, Jim Alexander
Company: AMR
March 19, 2006
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Citation

Fine, Davies and Alexander (2006a, March 19). The shift to on-line research. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/the-shift-to-on-line-research