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Research reports

ICC/ESOMAR international code (Spanish)

The ICC/ESOMAR International Code on Market, Opinion and Social Research and Data Analytics, which was developed jointly with the ICC (International Chamber of Commerce), sets out global standards for self-regulation for researchers and data analysts...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., ICC B.V.
December 7, 2017

Research reports

ESOMAR/GRBN global guideline on mobile research (Spanish)

This ESOMAR/GRBN Guideline on Mobile Research is intended to support researchers, especially those in small and medium-sized research organisations, in addressing legal, ethical and practical considerations when conducting research using mobile...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., GRBN B.V.
August 1, 2017

Research reports

ESOMAR data protection checklist (Spanish)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements ,with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2016

Research reports

ESOMAR data protection checklist (Spanish)

The purpose of this document is to provide researchers, especially those working in smaller organisations that might not have extensive resources or experience in data protection requirements, with general guidance on their responsibilities within a...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2015

Research reports

Mystery shopping studies (Spanish)

The aim of the Mystery Shopping study is to assist professionals in improving customer service, offering information on the operations and the quality of the service provided. The Mystery Shopping studios can include from simple observations point of...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2015

Research reports

Interviewing children and young people (Spanish)

A considerable amount of survey research is carried out among children and young people for both economic and sociological purposes. This is a legitimate and valuable form of research but, as the ICC/ESOMAR International Code points out, it calls for...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013

Research reports

ESOMAR/WAPOR guideline on opinion polls and published surveys (Spanish)

ESOMAR and WAPOR recognise there are particular issues in the collection and reporting of opinion poll and survey information and have therefore issued this guideline as part of the self-regulatory framework that applies to international research. It...

Catalogue: ESOMAR Codes And Guidelines
Authors: ESOMAR B.V., WAPOR B.V.
June 15, 2013

Research reports

ESOMAR guideline on social media research (Spanish)

This guideline supports ESOMAR's consistent position to maintain a clear distinction between market, social and opinion research and marketing and PR activities. Recognising that online research generally, and social media specifically, is...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013

Research reports

Passive data collection observation and recording (Spanish)

This document aims to bring the existing Guideline up to date and in line with the latest international developments for best practice, and to expand the coverage to include all forms of observation and passive data collection going beyond the...

Catalogue: ESOMAR Codes And Guidelines
Author: ESOMAR B.V.
June 15, 2013