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Research papers

Practical use of consumer panels

The paper provides a comparison of some aspects of Consumer panel operations in Canada and the United States with those in Europe. The main difference is the method of recruitment, the use of mail and telephone in North America compared with personal...

Catalogue: Seminar 1982: The Effective Use Of Panels
Authors: Ivor McGloughlin, Jim Lockyear
June 15, 1982

Research papers

Continuous purchasing data can be collected from individuals

This paper is concerned with the validity of consumer panel data and some of the problems that are faced by a group of European consumer Panels. Iwo aspects of validity are covered. First, the representativeness of a panel is demonstrated by showing...

Catalogue: ESOMAR/WAPOR Congress 1971: From Experience To Inovation
Author: Ivor McGloughlin
June 15, 1971

Research papers

The use of consumer panels in the evaluation of promotional and advertising expenditures

Consumer Panels are well situated to play an important part in the problems of evaluating advertising and promotional expenditures for consumer products, by measuring the effect they have on purchasing behaviour: A) They measure consumer purchasing...

Catalogue: ESOMAR Congress 1968
Authors: John Parfitt, Ivor McGloughlin
June 15, 1968