Resources Library by ANA

Segments, home run sometimes they strike but they won't complete the run’

The potential power of consumer segmentation seldom is unleashed due to incomplete internal buy-in across departments. This paper showcases an approach used to drive high actionability, taking a consumer journey from basic usage, lifestyle and...

Catalogue: MENAP Forum 2015: Leading Transformation

Authors: Rania Omar, Sarah Kambiz

Company: Nielsen

June 15, 2015

Online research... and all that Jazz!

It is difficult, if not impossible, to determine the representative qualities of online data. The probabilistic models that once underpinned our research are re-visited. This paper takes a hard look at the use of behavioral profiling of respondents...

Catalogue: Online Research 2010: E-Universe

Authors: Steven Gittelman, Elaine Trimarchi

Company: Dentsu Macromill Insight

October 19, 2010

From fragrance to experience

This research demonstrates that advanced consumers tend to reject objects that are made of or associated to the feeling of “artificial” and “chemical”. the current revolution undergoing domestic cleaning products is only an...

Catalogue: Fragrance 2007

Authors: Tiziana Traldi, Sabrina Donzelli

Company: Future Concept Lab s.r.l.

November 14, 2007

Patient insights

In a survey among 500 chronically ill patients in Germany, three heterogeneous clusters could be identified: the actively informed; the uninformed disciples; the critical deciders.The three clusters significantly differ with regard to their coping...

Catalogue: Global Healthcare 2006

Authors: Joachim Scholz-Ligma, Nicole Weber

Company: Produkt + Markt GmbH & Co. KG

February 6, 2006

Understanding citizen expectations

This presentation explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR).Tracking changes in psychographic segments between 2001 and 2005 offers a...

Catalogue: Congress 2005: Making A Difference

Authors: Lloyd Hetherington, Eugene Kritski, Chris Coulter

Company: GlobeScan Incorporated

September 21, 2005

Changing the Internet audience measurement standard

This paper describes a completely new way of measuring Internet audience behavior.By combining a low tech TGI Survey with a high tech user centric panel measurement and a site centric electronic measurement system it allows us to see the surf...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Authors: Peter Callius, Anders Lithner, Stefan Svanfeldt

June 20, 2005

Advertising integration study

The emergence of search marketing in recent years has not only yielded another channel for online advertising, but also another means of measuring users' engagement with a brand.This case study examines the particular interaction between display...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Taylor Schreiner

Company: Yahoo!

June 20, 2005

Foreseeing growth

In order to make informed growth decisions, it is helpful for retailers to be able to find consumers in the population who 'look like' their current customer base.Insight Research Group conducted this type of analysis for a Midwestern U.S. retailer...

Catalogue: ESOMAR Retailing Industry Conference 2005

Authors: Boaz Mourad, Stacey Matthias, Danielle Sarver

April 19, 2005

What drives the customer to visit a shop?

This paper describes the way to find the missions behind each shop trip. It is based on real shopping behaviour data from the consumer panel on a long-term basis.By classifying the shop trips of each household in shopping basket types and combining...

Catalogue: ESOMAR Retailing Industry Conference 2005

Author: Mark Hoffmann

Company: GfK

April 19, 2005