Abstract:

This presentation explores the evolution of global public expectations of companies through GlobeScan's ongoing tracking of perceptions of Corporate Social Responsibility (CSR). Tracking changes in psychographic segments between 2001 and 2005 offers a macro understanding of evolving societal views of CSR over the last four years on global and national levels. The presenters focus on two segments that both demonstrate high ethical consumerism and describe differences in perceptual paradigms that form the foundation of their behaviors. The research confirms that there is a growing demand for CSR.