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Research papers

India- One in a billion

As the world becomes a smaller place, and brands become increasingly global, it seems almost evident that we are living in a single continent rather than many. There seems no better benchmark to this phenomenon than youth across the world. Seemingly,...

Catalogue: Asia Pacific 2008
Authors: Suman Srivastava, Nikhil Rawal
Company: IMRB International
April 9, 2008

Research papers

Another street car named desire

The traditional method of face-to-face interviewing in India has clear advantages. However, questions arise in its applicability to all types of research can it be used to get feedback on personal topics? How feasible is it when one needs continuous...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Nikhil Rawal, Aparajita Basu
June 15, 1998