Abstract:

The traditional method of face-to-face interviewing in India has clear advantages. However, questions arise in its applicability to all types of research can it be used to get feedback on personal topics? How feasible is it when one needs continuous feedback from a difficult target segment? This paper describes the use of self-administered questionnaires as an alternate method of interviewing. It identifies how data collected was different from the face-to-face technique and how response rates faired in two quite diverse fields: a product aimed at the fun side of sex and automobiles.