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Research papers

Succeeding in a multi-cultural society against a monopolistic brand

Indian consumers in the eyes of manufacturers are almost like a “bird of gold”. as the urban population is growing much faster than the total population it is expected to account for 37% of Indian population by 2025 vis-à-vis just a 26%...

Catalogue: Congress 2008: Frontiers
Authors: Anish Rajgopal, Ravi Arun Desai, Shuvadip Banerjee
June 15, 2008