Succeeding in a multi-cultural society against a monopolistic brand

Date of publication: June 15, 2008

Abstract:

Indian consumers in the eyes of manufacturers are almost like a “bird of gold”. as the urban population is growing much faster than the total population it is expected to account for 37% of Indian population by 2025 vis-à-vis just a 26% in 2005. It is forecasted that the Indian gdP is to grow at 7.3% for the next two decades against the 6.0% growth rate that India has seen in the last two decades. this is expected to make India the fifth largest consumer market, behind the United states, Japan, China and Britain. this huge transition is going to be fuelled by the growth of a large middle class (rs 200/month- rs000/month) from a mere 5% to around 40% in the coming couple of decades

Anish Rajgopal

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Ravi Arun Desai

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Shuvadip Banerjee

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Research Papers

Research Papers

Research Papers

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