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Research papers

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public's propensity to help being on shaky ground. In this paper, we, therefore, investigate whether...

Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
September 6, 2017

Research papers

The game-changing generation

Millennials are adopting new technologies and changing buying behaviors, resulting in challenges that brands need to tackle. Understanding Millennials required adapting the research approach: conducting the survey on smartphones, and more...

Catalogue: Congress 2016: #WOW
Authors: Patricia Dominguez, Joyce van Heeswijk, Julia Goernandt, Cori Deutsch, Nijat Mammadbayli
Company: SKIM
September 22, 2016