Resources Library by ANA

Data, dialogue, delivery and ownership

Bangalore, located in Karnataka State, South India, is called the 'Knowledge Capital' and the 'Silicon Valley' of the country. The urban population is cosmopolitan and successive state governments have consistently projected Karnataka's image...

Catalogue: ESOMAR Responsible Marketing 2004

Authors: Nayantara Chakravarthi, Kalpana Kar

May 11, 2004

Navigating in a rough sea

This paper shows the need for totally different thinking. There are three sectors of thinking: network thinking; future open thinking; and strategic thinking. Only the combination of these aspects of thinking can deal with the future in an efficient...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Author: Franz Tessun

September 14, 2003

Marketing infallible remedy

The aim of this paper is to understand the behaviour unleashed by the consumer crisis, the adaption of trade, the opportunities that the different formats and brands have as well as the threats to them, the tendencies for change in the consumer...

Catalogue: Latin America 2003

Authors: Martin Zalovich, Teresa Cometto

May 4, 2003

The new rules of the game in Latin Argentina (Spanish)

This paper provides a thorough analysis of the evolution of the Argentine case, taking an in-depth look into the progress of the events that took place in the historic year 2002. It explores this experience with the objective of extracting learning...

Catalogue: Latin America 2003

Author: Guillermo Oliveto

Company: CCR Group

May 4, 2003

The new rules of the game in Latin Argentina

This paper provides a thorough analysis of the evolution of the Argentine case, taking an in-depth look into the progress of the events that took place in the historic year 2002. It explores this experience with the objective of extracting learning...

Catalogue: Latin America 2003

Author: Guillermo Oliveto

Company: CCR Group

May 4, 2003

Market turnover

This paper provides an estimation of the market turnover for the market research industry in Asia and a forecast for GDP growth and market research industry growth for 2002 - 2006. In additional trends that may affect the economy in Asia are...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Author: John Smurthwaite

Company: KANTAR TNS Malaysia

September 22, 2002

How many countries are there in one country?

The purpose of this paper is to describe a methodology that enables the discovery and comprehension of the new consumption geographies and brand links established in Argentina within the framework of the changes undergone in the last decade.

Catalogue: Latin America 2002

Authors: Fernando Moiguer, Jorge Karol, Marita Soto, Santiago Bargagna, José L. Petris

Companies: The Coca-Cola Company , Compañia de Negocios Moiguer

May 12, 2002

Redefining business in Asia Pacific

This publication contains the papers presented at the 3rd Asia Pacific Marketing Research Conference and Exhibition “Redefining Business in Asia Pacific”. While Asia has made great strides in recovering from the worst economic crisis in a...

Catalogue: Asia Pacific 2000: Redefining Business In Asia Pacific

Author: Daranee Charoen-Rajapark

November 1, 2000

The rise and power of online communities in the network economy

The paper relates to the use and value of business-to-consumer online communities in the network economy. It uses empirical research, such as observation and moderated email groups to understand the value of online communities in building and...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking

Author: Alexandra Trabak

September 1, 2000