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Research reports

The CRAM qualitative omnibus and the CRAM qualitative monitor

Cooper Research and Marketing is one of the UK's leadingQualitative Market Research Agencies. Commencing January1974, we are supplying two important new services: 1. THE QUALITATIVE OMNIBUS, which offers interviewing space in group discussions for...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 8, 1974
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Citation

, C. (1974a, March 08). The CRAM qualitative omnibus and the CRAM qualitative monitor. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/the-cram-qualitative-omnibus-and-the-cram-qualitative-monitor


Research reports

CRAM qualitative monthly monitor

This Monitor was designed to provide a continuousassessment of now housewives are talking, thinking andfeeling about the marketing and advertising environment.The data on which it is based is qualitative (groupdiscussions). Twelve groups are...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
×

Citation

, C. (1974a, February 03). CRAM qualitative monthly monitor. ANA - ESOMAR. Retrieved September 12, 2024, from


https://ana.esomar.org/documents/cram-qualitative-monthly-monitor