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Videos
Seed audiences: 'From not knowing you to tapping into millions like you'
Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...
Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 14, 2020
Videos
Brands in the age of anger
How do brands and leaders adapt to a world where increased knowledge does not shift opinions? Qualitative thinking can shed light on how to evolve social norms - the key to lasting change.
Catalogue: Fusion 2019
Author: Graeme Trayner
Company: The Glover Park Group
November 10, 2019
Videos
Communicating research results
p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Shows you how to turn market research findings into actionable recommendations. Learn how to translate your findings from market research studies of all kinds into reports and...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Jeffrey Henning
September 8, 2019
Videos
Giving control of your history to participants
Facts are nothing without stories. Instead of a traditional qualitative campaign pre-test where participants evaluate stimuli, we created a museum with Corona's (AB inBev) history and focused on how consumers re-built it into stories.
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Ãngeles RodrÃguez, Elisa Romo
Companies: De La Riva Group, AB InBev
September 8, 2019
Videos
Content-based research
The objective of this work is to describe the four stages to create a successful digital laboratory, which allows, for example, testing territories of communication in social networks. This would mean that it is possible to pre-test the content of a...
Catalogue: Congress 2019: The Global Data & Insights Summit
Author: Erick Morales Donde
Company: De La Riva Group
September 8, 2019
Videos
Long-term tragedy versus short-term response
The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone presented. Rwanda still has huge and immediate needs - SURF...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Will Goodhand, Sam Munderere
Company: System1 Research Ltd
September 8, 2019
Videos
The world after CAWI. Are we at the threshold of a new era of research?
This experiment was inspired by the awareness that technological advancement, especially the works on the development of artificial intelligence, will irreversibly change the manner of communication between consumers and brands. The change in...
Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Anna Martenka, Salomea Swierkowska, Tomasz Dulinicz
September 8, 2019
Videos
