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Videos

Loohcal media, gloohbal measurement (Spanish)

Out-of-Home (OoH) media has always been in trouble regarding measurements. Although great effort, resources, money and time has been spent in many countries, the complexity of the media - due to its geographical dispersion, volume and granularity -...

Catalogue: Latin America 2019
Author: Daniel Cuende
Company: Cuende Infometrics
April 9, 2019
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Citation

Cuende, D. (2019a, April 09). Loohcal media, gloohbal measurement (Spanish). ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/loohcal-media-gloohbal-measurement-spanish-


Videos

Mobile technology in marketing research

This presentation demonstrates how a custom mobile app harnessing location-based services can be used to convert a consumer panel or brand community into a rapid mobile consumer led data collection force.In this continuously evolving digital world...

Catalogue: MENAP Forum 2015: Leading Transformation
Authors: Girish Sangtani, Nisha Chandy Kumar
Company: Market-i Research Services & Consultancy
June 15, 2015
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Citation

Sangtani and Chandy Kumar (2015a, June 15). Mobile technology in marketing research. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/mobile-technology-in-marketing-research


Videos

Using GPS analytics and in-the-moment mobile

Recent advances allow us to mine GPS data to understand actual shopper journeys. The new technology even lets us detect visits and trigger mobile surveys to shoppers when they are inside specific stores. But how are these technologies relevant for...

Catalogue: Congress 2013: Think Big
Author: Thaddeus R. F. Fulford-Jones
June 15, 2013
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Citation

Fulford-Jones, T. R. (2013a, June 15). Using GPS analytics and in-the-moment mobile . ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/using-gps-analytics-and-in-the-moment-mobile-