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Research papers
Inspiring Conscious Consumption
The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...
Catalogue: Latin America 2024
Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz
Companies: IPSOS, Grupo Exito
April 24, 2024
Research papers
An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research
In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...
Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
Research papers
What Do Women Think?
While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...
Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Natura & Co (Avon), Gentedemente
April 24, 2024
Videos
Breaking The Mold
Catalogue: Latin America 2024
Author: Mariela Mociulsky
Company: Trendsity
April 24, 2024
Videos
Methodological Mosaic
Intro By Session Chair
Catalogue: Latin America 2024
Author: Manuel Garcia-Garcia
Company: IPSOS
April 24, 2024
Videos
Colorful Conversations on AI
Catalogue: Latin America 2024
Author: Manuel Garcia-Garcia
Company: IPSOS
April 24, 2024
Research papers
The Era of Pet Humanisation
In a recent study carried out by WIN in 8 countries in Latin America + Canada, we found that 87% of people attribute importance to their relationships with other people. Not far behind, 80% declare that they consider their relationships with animals...
Catalogue: Latin America 2024
Author: Constanza Cilley
Company: Voices Consultancy
April 24, 2024
Videos
Building Bridges
Catalogue: Latin America 2024
Author: Camila Angio
Company: Capture Intelligence
April 24, 2024
Videos
