Abstract:
The invitation: Let's talk about possibilism
In this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it encapsulates a vision in which the acts of shopping transcend stores, shelves, digital apps and check outs, becoming a platform for social change and environmental stewardship.
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