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Research papers

Tying it all together

As a result of the research program, the circulation department simultaneously altered the promotional appeals to stress news and information, and began an extensive sales and public place distribution effort following extensive internal testing. The...

Catalogue: Seminar 1993: Competition In Publishing
Author: Stephen A. Douglas
June 15, 1993
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Citation

Douglas, S. A. (1993a, June 15). Tying it all together. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/tying-it-all-together


Research papers

Lessons from a ten-year study of service quality in America

Excellent service is a profit strategy, and it is more fun. Excellent service is a profit strategy because it results in more new customers, more business with existing customers, fewer lost customers, more insulation from price competition, fewer...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Author: Leonard L. Berry
June 15, 1992
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Citation

Berry, L. L. (1992a, June 15). Lessons from a ten-year study of service quality in America. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/lessons-from-a-ten-year-study-of-service-quality-in-america


Research papers

The $800 billion gold mine

Although marketers have historically been willing to write off consumers (and their disposable incomes) when they reached their fiftieth birthdays, the TRUE potential of this population segment has finally been recognized. The Yankelovich MONITOR,...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Albert J. Yesk
June 15, 1991
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Citation

Yesk, A. J. (1991a, June 15). The $800 billion gold mine. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/the-800-billion-gold-mine


Research papers

Cinderella finds her glass slipper

Outside the USA, market research industries throughout the world, including Europe, are characterised by institutes with vertically integrated structures: that is. Data Resources, (data collection; data processing; typing, graphics, printing), is...

Catalogue: ESOMAR Congress 1989
Authors: David Cahn, Peter Kochenthal
September 1, 1989
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Citation

Cahn and Kochenthal (1989a, September 01). Cinderella finds her glass slipper. ANA - ESOMAR. Retrieved July 13, 2025, from


https://ana.esomar.org/documents/cinderella-finds-her-glass-slipper