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Research papers

Orientations to health care reform

This paper describes an approach that allows us to take the findings of a large scale health survey of more than 3,000 Canadians and analyse these findings so as to assess Canadians' reactions not just to specific reform measures but also to broad...

Catalogue: ESOMAR Global Healthcare Conference 2003
Authors: Jane Armstrong, Diana MacDonald, Lorne James Rothman
Company: IRIS Network
February 23, 2003

Research papers

Office-based data collection

This survey was to form part of an Incentive Programme comprising all staff at all of the bank’s 260 branch offices throughout Sweden. Within this framework both selected economic key ratios and customer satisfaction are measured at branch...

Catalogue: New Monograph Series Vol.10: Marketing Research in a .com Environment
Author: Per Lundgren
June 15, 2000

Research papers


In complete contrast to those media surveys which focus on media consumers, this paper aims to reveal the other side of the coin, by taking a closer look at MNCs {media non-consumers). The field selected for analysis is an area small in size but...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Manu Castilla, Fernando Lacabe
October 20, 1998

Research papers

Multivariate analysis of survey data

A chapter such as this can only scratch the surface in terms of informing the reader what techniques are available, what they do, how they do it, and what are the pitfalls, so it must be seen as purely introductory. Nevertheless, it attempts to...

Catalogue: Consumer Market Research Handbook
Author: Ken Baker
September 1, 1998

Research papers

How information technology is changing research around Europe

This paper summarises the changes that have and are taking place in research agencies around Europe. It describes how agencies have progressed from a pre-technology era through a basic technology era and are now about to go into a technology...

Catalogue: ESOMAR Congress 1998: The Power Of Knowledge
Author: Pete Comley
September 1, 1998

Research papers

Controlling TV household panel composition by dynamic viewing segments

This paper describes a panel management strategy using targets for household composition, including some related to rapidly changing Population characteristics. These targets may be used to control panel imposition through a stratification scheme or...

Catalogue: ESOMAR/ARF Seminar 1998: Electronic Media And Measurement Trends
Authors: Jonathan Jephcott, Colm O’Muircheartaigh
Company: Nielsen
June 15, 1998

Research papers

Customer data survey

This work describes the methodology used in surveying socio- demographic data from customers in the Argentinean telecommunications market. This work reviews the relevance of information within the transformation companies in the Argentinean market;...

Catalogue: Seminar 1998: Competition And Innovation In The Telecommunications Industry
Author: Horacio Mansilla
June 15, 1998

Research papers

German radio multi-method survey 1995

The radio survey method test carried out in 1995 by the German radio organisations within AG.MA was a milestone in German radio research in many respects. This was the first time that a method test of this kind had been carried out in Germany, at...

Catalogue: 2nd Radio Research Symposium
Author: Dieter Müller-Veeh
June 15, 1997

Research papers

Preset tuning and listening behaviours

This paper refers to three categories of sources: The “75000 Radio” survey which has been the radio audience reference survey in France for more than ten years. The “Radio panel”-, in 1993 and 1996 Mediametrie conducted a three...

Catalogue: 2nd Radio Research Symposium
Authors: Arnaud de Saint Roman, Agnès Gaztambide
June 15, 1997