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Research papers

Transformative Insights: The Journey from Research in Sustainable Innovation

In a world where strategic innovation is pivotal for lasting impact, the role of market(ing) research in supporting startups on this journey is also pivotal, but many startups are skittish when it comes to investing funding towards consumer research...

Catalogue: North America 2024 - Innovation
Authors: Megan Peitz, Nitin Iyer, Harry Tannenbaum
Companies: Mill, Numerious
August 5, 2024
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Citation

Peitz, Iyer and Tannenbaum (2024a, August 05). Transformative Insights: The Journey from Research in Sustainable Innovation. ANA - ESOMAR. Retrieved July 03, 2025, from


https://ana.esomar.org/documents/transformative-insights-the-journey-from-research-in-sustainable-innovation