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Research papers

Fragrances with real impact

This paper presents a basic study for obtaining specific knowledge about the actual fragrance in women's prestige perfumes in order to make consumers reach out for that specific product. The study reveals the role of 'liking' as well as the specific...

Catalogue: ESOMAR Fragrance Research Conference 2003
Author: Pieter Aarts
March 16, 2003
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Citation

Aarts, P. (2003a, March 16). Fragrances with real impact . ANA - ESOMAR. Retrieved May 15, 2024, from


https://ana.esomar.org/documents/fragrances-with-real-impact-