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Research papers

Turning existing technologies into new products

The paper presents a unique four-phased research approach for utilizing consumer insights to help determine how existing technologies can be transformed into new product offerings. Designers of technologies are often locked into perceiving their...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Boaz Mourad, Ilana Drucker, Stacey Matthias, Jason Zolov
Company: Insight Research Group Ltd.
March 30, 2003