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Webinars

A Scenario Analysis of the Impact of AI on Research and Insights

What's it about?Ray Poynter, President of ESOMAR and leader of its AI Taskforce shares a futurist?s perspective of how AI will impact the research and insights ecosystem over the next four to five years. What's in it for me?Ray will draw on the...

Catalogue: Webinars 2023
Author: Ray Poynter
Company: ESOMAR
November 22, 2023

Webinars

Discovering the Hidden Keys to Happiness Around the World

Six market researchers from around the world have been set the challenge to independantly analyse 130,000 open ended comments gathered from a survey sent to 20,000 people in 10 different countries around the world, to try and uncover some of the...

Catalogue: Webinars 2021
Authors: Jon Puleston, Frank Buckler, Vanessa Oshima, Christian Holst, Robert Held, Siyanda Mohutsiwa, Leigh Caldwell
Companies: ESOMAR, Kantar, Irrational Agency, Success Drivers, Babbel, Frankfurt University of Applied Sciences, Heart Data
November 11, 2021

Webinars

A Student's Journey through ESOMAR and Insights

An ESOMAR event co-hosted by Georgia and Romania Representatives addressed to the academic environment, to the young students who may have a desire to embrace the amazing researcher profession. ESOMAR brings to the targeted audience valuable...

Catalogue: Webinars 2021
Authors: Alina Serbanica, Nino Gogoladze, Corina Cimpoca, Cristina Osiescu, Kristine Lortkipanidze
Companies: ESOMAR, MKOR Consulting, NielsenIQ, Anova Limited
November 9, 2021

Webinars

Vision and Vlaues

Opening and welcome

Catalogue: Webinars 2021
Authors: Finn Raben, Vanessa Oshima
Company: ESOMAR
October 25, 2021

Webinars

Unlocking the Power of Secondary Data

The biggest recent development in the market research/insights profession is the explosion of secondary data resources.Companies today have more data than ever, from traditional syndicated studies to government databases to vast digital data...

Catalogue: Webinars 2021
Authors: Stephen Kraus, Paul Hunter
Company: ESOMAR
September 15, 2021

Webinars

Avoid content sins

Using data in your content marketing can improve both your credibility and reputation. But it's not that easy. Skepticism over data's use, declining attention spans, resistance towards marketing techniques, too much data, and not enough...

Catalogue: Webinars 2021
Author: Jack Miles
Company: ESOMAR
August 12, 2021

Webinars

Members-only Summer Roundtable: Client-side Chat

In September of 2020 and again in March of this year, ESOMAR joined forces with around two dozen associations worldwide to conduct a global survey of client-side researchers. Its purpose was to improve our understanding of changes in the way brands...

Catalogue: Webinars 2021
Authors: Reg Baker, Michelle Gansle, Barry Jennings, Nicole Umana
Companies: ESOMAR, McDonald's Corporation, Microsoft, Mars Wrigley
August 5, 2021

Webinars

ESOMAR AGM 2021

The AGM allows members the opportunity to review the activities of ESOMAR from the previous year and gives ESOMAR, the opportunity to listen to your thoughts and suggestions for the future. All paid-up members can attend the AGM.

Catalogue: Webinars 2021
Authors: Kristin Luck, Nikki Lavoie, Alain Mizrahi, Finn Raben, Marie-Agnès Mourot de Lathyle
Company: ESOMAR
August 4, 2021

Webinars

ESOMAR Plus Webinar

What is the difference between controllers and processors, and why is it important?Whether you are a controller, joint controller, or processor, it is critical that you assess your position and duties in relation to your data processing...

Catalogue: Webinars 2021
Author: Claudio Gennaro
Company: ESOMAR
July 28, 2021