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This paper argues that virtual reality technology (henceforth VR), far from being a mere flash-in-the-pan, represents a new story telling logic that has deep implications for the way in which qualitative research is conducted. In short, VR presents...
The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples' lives. What can we learn from this to increase our impact and relevance as qualitative researchers?
Spiritual practices often lead to introspection and perspective. We explored the method of guided meditation to help balding men unlock their deepest fears around hair loss using some of these techniques, which led us to some unexpected insights.
Bots are taking over moderation and analysis, snappy chat conversations are the new preferred communication mode by consumers and research will happen in the consumer context. Join us in journey together with Heineken and get a glimpse on the future.
This paper is divided into two parts; the first part (after defining the variables) explores the impact of introversion and extroversion on perceptions of self and life for the mentioned personalities; how they differ in their ways of looking at...