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Erotic Capital as a platform for innovation and communication

Date of publication: November 22, 2017

Catalogue: Global Qualitative 2017: Back to the future

Authors: Cinzia Paterlini, Elena Bucci

Abstract:

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female target audience.

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