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Erotic Capital as a platform for innovation and communication

Date of publication: November 22, 2017

Catalogue: Global Qualitative 2017: Back to the future

Authors: Cinzia Paterlini, Elena Bucci

Abstract:

Emma Watson has it but it's rather easier at 27. Madonna still has it at 58. Erotic capital is a personal asset everyone uses to achieve given goals. So why not to build a platform based on this asset to innovate and communicate with your female target audience.

Cinzia Paterlini

Author

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Elena Bucci

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Case Studies

Digesting glocal

Catalogue: Global Qualitative 2017: Back to the future

Authors: Jill Jefferis, Brisa Cristina Correa de Araujo, María Luz Moreno

Company: OCEANWISE

November 7, 2017

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Citation

Jefferis, de Araujo and Moreno (2017a, November 07). Digesting glocal. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/digesting-glocal


Research Papers

Bias: Three fingers pointing back!

Catalogue: Global Qualitative 2017: Back to the future

Author: Katja E. Cahoon

 

November 10, 2017

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Citation

Cahoon, K. E. (2017a, November 10). Bias: Three fingers pointing back!. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/bias-three-fingers-pointing-back-


Research Papers

UMOJA

Catalogue: Global Qualitative 2017: Back to the future

Authors: Paul Robert Thomas, Gavin Holt

Company: Join the Dots InSites Consulting

November 3, 2017

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Citation

Thomas and Holt (2017a, November 03). UMOJA . ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/umoja-


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Citation

Paterlini and Bucci (2017a, November 22). Erotic Capital as a platform for innovation and communication. ANA - ESOMAR. Retrieved January 28, 2023, from


https://ana.esomar.org/documents/umoja-