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Research papers

Can CATI break down the Asian front door?

This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a development in the immediate future. It explains how...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Authors: Guy Potter, Kurt Thompson
Company: The AMI Company
June 15, 1998