Can CATI break down the Asian front door?


This paper discusses why CATI (Computer Assisted Telephone Interview) has yet to be adopted in Asia to the extent it has been in the United States and Europe and highlights the scope for such a development in the immediate future. It explains how CATI can benefit clients and researchers throughout Asia when the circumstances are correct. Finally, this paper argues that the Asian recession should not delay the adoption of this well proven technology.

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