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Research papers

Economics Beyond Numbers: In our research era

What do Taylor Swift, an economist, a reporter and a market researcher all have in common? At first glance, it may seem like an unlikely quartet. However, in today's interconnected world, their paths intersect in unexpected ways. In this paper, we...

Catalogue: North America 2024 - Innovation
Authors: Dan Fleetwood, Crystal Wiese
Company: QuestionPro
July 5, 2024
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Citation

Fleetwood and Wiese (2024a, July 05). Economics Beyond Numbers: In our research era. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/economics-beyond-numbers-in-our-research-era


Research papers

The power of bad

Do we really remember the times we felt good more evocatively than the moments where we struggled? It's a question that goes to the heart of research and insight. Are we more likely to act on bad news or good? And if it's the former, how can we frame...

Catalogue: Insights Festival 2020
Authors: Grant Feller, Leanne Tomasevic
Companies: GF-Media, Truth Consulting
September 15, 2020
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Citation

Feller and Tomasevic (2020a, September 15). The power of bad. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/the-power-of-bad-11591


Research papers

Breaking news!

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers?The objective of this paper...

Catalogue: Global Qualitative 2017: Back to the future
Author: Shobha Prasad
Company: Drshti Strategic Research Service pvt. Ltd.
October 17, 2017
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Citation

Prasad, S. (2017a, October 17). Breaking news!. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/breaking-news-


Research papers

Natur's environmental barometer: Survey research as a tool in the development of precision journalism

Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Edgar Piel, Dirk Maxeiner
September 1, 1990
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Citation

Piel and Maxeiner (1990a, September 01). Natur's environmental barometer: Survey research as a tool in the development of precision journalism. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/natur-s-environmental-barometer-survey-research-as-a-tool-in-the-development-of-precision-journalism


Research papers

Natur's environmental barometer: Survey research as a tool in the development of precision journalism (German)

Over the past decade citizens' action groups and initiatives in areas such as disarmament or environmental protection have made increasingly clear how important the power of public opinion is. On the subject of ecology, more than any other, we are...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Authors: Edgar Piel, Dirk Maxeiner
September 1, 1990
×

Citation

Piel and Maxeiner (1990a, September 01). Natur's environmental barometer: Survey research as a tool in the development of precision journalism (German). ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/natur-s-environmental-barometer-survey-research-as-a-tool-in-the-development-of-precision-journalism-german-