Abstract:

The news media has adapted extremely well to evolving technology to become even more engaging and relevant in peoples’ lives. What can we learn from this to increase our impact and relevance as qualitative researchers? The objective of this paper is twofold: 1. Examine changes in journalistic practice over the last five years specifically in response to technology, evolution of social media from the following angles: Content creation, content presentation and changes in philosophy/approach.; 2. Assess how these insights can be translated into meaningful learnings for us a qualitative researchers.