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How to measure user experience

Usability is no longer enough to explain the value of interaction with technical systems. An efficient, effective and satisfactory attainment of targets is no longer sufficient to explain why certain technical systems are used, purchased and desired...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Raimund Wildner, Tim Bosenick
Company: GfK
June 15, 2014
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Citation

Wildner and Bosenick (2014a, June 15). How to measure user experience. ANA - ESOMAR. Retrieved May 22, 2024, from


https://ana.esomar.org/documents/how-to-measure-user-experience