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Vriens and Verhulst (2024a, August 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy


Research papers

Using AI for Innovating Brand Strategy

Measuring and understanding brands is a very difficult challenge in marketing. Brand research is typically done using surveys. The common method is to show respondents a series of brand statements (e.g., is a brand I trust, reliable, etc.) and the...

Catalogue: North America 2024 - Innovation
Authors: Marco Vriens, Rogier Verhulst
Companies: LinkedIn, Kwantum
July 5, 2024
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Citation

Vriens and Verhulst (2024a, July 05). Using AI for Innovating Brand Strategy. ANA - ESOMAR. Retrieved October 10, 2024, from


https://ana.esomar.org/documents/using-ai-for-innovating-brand-strategy-12429