You searched for: "*"

The results has been filter on Authors containing Praveen Tripathi.
ANA has found 2 results for you, in 172 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Using consumer panels in media research

This paper examines two distinct but related hypotheses: advertising does have short term effects; and incremental exposures do have incremental effect. This paper aims at tracking the effects of TV and press on the purchase of brands by an upmarket...

Catalogue: Seminar 1998: Towards Total Communications Strategies
Authors: Ravi Moorthy, Praveen Tripathi
October 20, 1998
×

Citation

Moorthy and Tripathi (1998a, October 20). Using consumer panels in media research. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/using-consumer-panels-in-media-research


Research papers

Media consumption: Product consumption nexus

The media planning process traditionally uses data on media habits of a target group defined in terms of broad demographic variables to make decisions about the media mix and specific vehicles that are relevant to a brand. Media mix decisions are...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Praveen Tripathi, Duraiswami Sriram
June 15, 1994
×

Citation

Tripathi and Sriram (1994a, June 15). Media consumption: Product consumption nexus. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/media-consumption-product-consumption-nexus