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Research papers

Programmatic TV meets new technology-driven TV behaviour data

The future of the television begins and ends with measurement. This paper will go through the challenges and opportunities with programmatic TV and the new data sources that fuel the programmatic opportunity. Beatgrid's has a single-source approach...

Catalogue: Big Data World 2017: Smart Data Integration
Author: Daniel Tjondronegoro
November 10, 2017
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Citation

Tjondronegoro, D. (2017a, November 10). Programmatic TV meets new technology-driven TV behaviour data. ANA - ESOMAR. Retrieved September 18, 2024, from


https://ana.esomar.org/documents/programmatic-tv-meets-new-technology-driven-tv-behaviour-data-9160


Research papers

Integrating Internet site audience measurement into media planning and buying

The paper presents a strategy for the integration of Internet site measures into multi-media reach/frequency. In so doing it explores the nature of Internet site reach; the use of fusion as a technique for integrating Internet site audience measures...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: James H. Collins, Manish Bhatia
Company: Nielsen
June 1, 2001
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Citation

Collins and Bhatia (2001a, June 01). Integrating Internet site audience measurement into media planning and buying . ANA - ESOMAR. Retrieved September 18, 2024, from


https://ana.esomar.org/documents/integrating-internet-site-audience-measurement-into-media-planning-and-buying-