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Research papers

Media under threat?

One difficulty in accurately predicting the media future through research is that most studies are conducted on the general population. It is well known that older generations are less willing to accept change and are least affected by it. We can...

Catalogue: ESOMAR/ARF WAM Conference 2002: Radio
Author: Sheila Byfield
Company: MindShare
June 14, 2002
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Citation

Byfield, S. (2002a, June 14). Media under threat?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/media-under-threat-