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Research papers
Emotional Motivation in Banking
Covid-19's global devastation and consequential economic turmoil has far surpassed the economic shocks ofhistorical Black Swan events. As economies around the world try to get to grips with the full consequences of Covid-19, and the paths theyshould...
Catalogue: Future-Proofing and Foresight
Authors: Con Menictas, Brian Fine
Companies: Strategic Precision, Quality Online Research
April 14, 2022
Emotion AI
An average customer is exposed to more than 4000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions is made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with...
Catalogue: Webinars 2021
Author:
Company: Entropik Tech
July 7, 2021
Webinars
Navigating the fear factor in consumer choice
For more than two decades, Strategy Analytics has been working with clients across industries to measure what drives consumers to make purchase choices of products and services ranging from smartphones and service plans, cars to restaurants, food,...
Catalogue: Webinars 2021
Author: Matt Hester
Company: Strategy Analytics
June 10, 2021
Webinars
Unlocking growth opportunities: The changing relationship with the home
Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout...
Catalogue: Webinars 2021
Authors: Adam Nelson, Rayven Gordon
Company: Streetbees
February 9, 2021
Research papers
Research in the wake of tragedy
This paper outlines the challenges of conducting qualitative research in the aftermath of a national tragedy. As the circumstances in which the research was conducted was traumatic for all involved, intense emotion work was required, especially in...
Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Sandeep Dutta, Anjani Athukorala, Fiona Juriansz Munasinghe, Ramani Samarasundera
Companies: Kantar, Hemas Consumer Brands
November 2, 2020
Videos
Future proof strategies
How to create a framework to discover a set of adjacent value spaces based on a motivational assessment of stakeholders of the cement value chain. The Holcim Argentina case understanding Latin America people's dream of building the first home.
Catalogue: Latin America 2020 - Insights Festival
Authors: Gonzalo Roqué, Tomás L. Ortiz Ferrer, Juan Ignacio Urani
Companies: ROQUÃ Marketing Insights, Design Narratives Ltd., Holcim
October 19, 2020
Research papers
