Back

Unlocking growth opportunities: The changing relationship with the home

Date of publication: February 9, 2021

Catalogue: Webinars 2021

Company:

Authors: Adam Nelson, Rayven Gordon

Abstract:

Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout the pandemic, Streetbees has discovered 5 major growth opportunities for FMCG brands. You?ll leave the discussion able to:

- Understand new changes in consumer attitudes and emotions towards the home

- Identify which categories saw the biggest growth for you to expand/invest into

- Be inspired to present new innovations that will delight consumers in lockdown.

Adam Nelson

Author

This is a long description of some author details.

Rayven Gordon

Author

This is a long description of some author details.

This could also be of interest:

Research Papers

Unlocking success with digital shoppers

Catalogue: Congress 2013: Think Big

Authors: Jeanne Danubio, Nikhil Sharma

Company: Nielsen

September 26, 2013

×

Citation

Danubio and Sharma (2013a, September 26). Unlocking success with digital shoppers. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/unlocking-success-with-digital-shoppers-8084


Research Papers

Relationship marketing

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'

Author: Evert Gummesson

 

November 1, 1996

×

Citation

Gummesson, E. (1996a, November 01). Relationship marketing . ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/relationship-marketing-


Research Papers

Changing distribution channel relationship in the Eighties

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth

Authors: Zivorad Zlatkovic, Mile Jovic

 

June 4, 1986

×

Citation

Zlatkovic and Jovic (1986a, June 04). Changing distribution channel relationship in the Eighties. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/changing-distribution-channel-relationship-in-the-eighties


  • Video
The application of factor analysis to the study of army morale Authors: Charles Chandessais
A new approach to readership surveys Authors: William Bishop
Market research and management decisions Authors: N. J. Squirrell
The application of "psychological ironmongery" to commercial problems Authors: John M. Caffyn, N. A. Brown
The intelligent use of psychology in marketing Authors: Julia Ann Burdus
Intentions-to-buy and claimed brand-usage Authors: Andrew S. C. Ehrenberg, Michael Bird
The measurement of pupil dilation as a market research tool Authors: Günter König, Carmen Lakaschus, Mark R. C. Lovell
Construction of a marketing model based on consumer habits and attitudes Authors: L. K. Neffe, Herbert Steiner
Construction of a marketing model based on consumer habits and attitudes (German) Authors: Herbert Steiner
The market considered as a system in equilibrium and analysis of the factors governing its condition Authors: C. Solard
×

Citation

Nelson and Gordon (2021a, February 09). Unlocking growth opportunities: The changing relationship with the home. ANA - ESOMAR. Retrieved December 21, 2024, from


https://ana.esomar.org/documents/changing-distribution-channel-relationship-in-the-eighties