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Unlocking growth opportunities: The changing relationship with the home

Date of publication: February 9, 2021

Catalogue: Webinars 2021

Company:

Authors: Adam Nelson, Rayven Gordon

Abstract:

Never before have we been more aware or invested in our home environments. And as tough as that has been: it offers HUGE potential for brands to engage with how people live. By capturing hundreds of thousands of living and homecare moments throughout the pandemic, Streetbees has discovered 5 major growth opportunities for FMCG brands. You?ll leave the discussion able to:

- Understand new changes in consumer attitudes and emotions towards the home

- Identify which categories saw the biggest growth for you to expand/invest into

- Be inspired to present new innovations that will delight consumers in lockdown.

Adam Nelson

Author

This is a long description of some author details.

Rayven Gordon

Author

This is a long description of some author details.

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Nelson and Gordon (2021a, February 09). Unlocking growth opportunities: The changing relationship with the home. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/changing-distribution-channel-relationship-in-the-eighties