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Your attitude is not sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023
Authors: Ben Liang, Will Goodhand, Chris Wallbridge
Company: Pernod Ricard
October 5, 2023
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Citation

Liang, Goodhand and Wallbridge (2023a, October 05). Your attitude is not sustainable!. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/your-attitude-is-not-sustainable-12213


Videos
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Citation

Jennings, Liang and Léautier (2023a, October 05). Client-centric AI Solutions. ANA - ESOMAR. Retrieved October 09, 2024, from


https://ana.esomar.org/documents/client-centric-ai-solutions