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The walking Z
Every generation writes their own story. Up-close and personal with GenerationZ! Winning young consumers when they have reached legal drinking age is of highest priority for AB-InBev. In order to predict what the future of marketing could look like,...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Marco Gruhn, Kerstin Klaer
Company: AB InBev
June 15, 2016
Videos
Learning from Lucas
In this presentation Nick will introduce four key mindsets:1.Think like Lucas - use the hero's journey to tell stories2.Think like Sherlock - frame projects as a puzzle3.Think like Punchdrunk - create immersive experiences4.Think like Mad Men -...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Nick Coates, Richard Drury
June 15, 2016
Videos
Life inside a refugee camp: The humans behind the headlines
Opening keynote speaker.
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Nils O'Hara
June 15, 2016
Videos
Domestic dudes
This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
June 15, 2016
Videos
Fell in love at first sight or started as a friend?
Can an ancient method be as powerful as the most advanced ones? Our answer is yes, at least about exploring customer experiences. The method we chose is oral storytelling. Our approach, "Recollection, Repetition, and Reflection," employing modified...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Tomoko Yoshida, Akiko Hoshi
Company: INTAGE HOLDINGS Inc.
June 15, 2016
Videos
Ceremony: Peter Cooper Excellence Award Winner
The 2016 Peter Cooper Excellence Award Winner: Look Who's Talking?!: Exploring the impact Twitter has had on language and culture by Cecily Long and Sara Picazo.
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Finn Raben, Simon Patterson, Cecily Long, Sara Picazo Lutton
June 15, 2016
Videos
Look who's talking?!
Twitter celebrates its 10th anniversary this year and it has rapidly become part of our everyday language; hashtags are everywhere, from the menu at your local restaurant to the evening news. But - exactly how has Twitter impacted our culture and the...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Sara Picazo Lutton, Cecily Long
Companies: Flamingo, Twitter
June 15, 2016
Videos
Breaking the spell of Sisyphus
The work of a market researcher can be a truly Sisyphean task: you conduct your project, craft your insights, present them to marketers, only to be confronted with similar research question months later. You're back to the bottom of the hill. That is...
Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Anna Demianova, Susanne Stahl
Company: Point-Blank International GmbH
June 15, 2016
Videos
