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Videos

Riding the Shockwaves

When we began our engagement with the British Army in 2020, many young people's reference point for what being in the Army might be like was a reality TV gameshow. In the UK, the contemporary image of the combat soldier in popular culture and the...

Catalogue: Congress 2023
Authors: Luke Perry, Luke Mantell
Company: Jigsaw Research
September 27, 2023
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Citation

Perry and Mantell (2023a, September 27). Riding the Shockwaves . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/riding-the-shockwaves-12232


Videos

I don't know if I am allowed to say this but...

What is the best way to find out what people really think in this judgmental age? We asked people to share their views on a controversial subject in a number of different research approaches, pitching traditional approaches against new and...

Catalogue: Fusion 2019
Author: Peter Totman
Company: Jigsaw Research
November 10, 2019
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Citation

Totman, P. (2019a, November 10). I don't know if I am allowed to say this but.... ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/i-don-t-know-if-i-am-allowed-to-say-this-but--10871


Videos

Human plus digital equals agile and accurate

Discover how to use holistic research communities to give stakeholders fast and cheap - without compromising on quality. And by doing so to get back to the core role of market research, providing accurate insights to clients, not worrying about...

Catalogue: Fusion 2018 (Big Data World + Global Qualitative)
Authors: Alex Johnston, Philip Morrison
Company: Jigsaw Research
November 11, 2018
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Citation

Johnston and Morrison (2018a, November 11). Human plus digital equals agile and accurate. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/human-plus-digital-equals-agile-and-accurate


Videos

The truth is out there

In recent years thinking from social psychology and behavioural economics has permeated market research. They have laid down a challenge to research by emphasising the importance of understanding how non-conscious response drives consumer decision...

Catalogue: Congress 2016: #WOW
Authors: Andy Lack, Julie Knox, Luke Mantell, Tom Vannozzi
Company: Jigsaw Research
June 15, 2016
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Citation

Lack, Knox, Mantell and Vannozzi (2016a, June 15). The truth is out there. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/the-truth-is-out-there


Videos

Social media research & B2B audiences

It is argued that Social Media (SM) based research gets closer to real people and that conversations are more honest/transparent than those generated via the old regime of surveys/ focus groups - it's also a damn sight cheaper!But recent research we...

Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Alex Johnston, Julie Knox
Company: Jigsaw Research
June 15, 2014
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Citation

Johnston and Knox (2014a, June 15). Social media research & B2B audiences. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/social-media-research-b2b-audiences