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Research papers

The death of the shopper marketing funnel

The marketing landscape is undergoing a radical transformation as new laws and regulations are reshaping how data is collected, tracked and utilised. Traditional attribution methods, which have long depended on tracking user behaviour across websites...

Catalogue: Asia Pacific 2024
Authors: Patrick Duenzinger, Andrea Goeres, Alex Provan, Karen Chandler
Company: Nepa
November 19, 2024
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Citation

Duenzinger, Goeres, Provan and Chandler (2024a, November 19). The death of the shopper marketing funnel. ANA - ESOMAR. Retrieved April 20, 2025, from


https://ana.esomar.org/documents/the-death-of-the-shopper-marketing-funnel