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Anecdotal evidence for CX/UX

Based on the insights from two customers in India, the innovative UI design for improving new customer registration was first launched in India. As a result, we witnessed a 6% increase in new account creation, which in itself is a big win given the...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Neha Arora, Sonia Pall
Companies: Karvy Insights Limited, Amazon
November 2, 2020
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Citation

Arora and Pall (2020a, November 02). Anecdotal evidence for CX/UX. ANA - ESOMAR. Retrieved January 25, 2025, from


https://ana.esomar.org/documents/anecdotal-evidence-for-cx-ux-11646