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Citation

Kapadia, Ramsinghani and Wilson (2023a, November 28). Flavor Innovation Powered By A Digital-First Approach To Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/flavor-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding


Research papers

Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding

Data is the oil that fuels our era of innovation, technology and artificial intelligence. Data is rapidly growing, is infinite and does not ?depreciate? in value. Data can transform businesses by unlocking new insights and opportunities. On the...

Catalogue: Asia Pacific 2023 - Innovation
Authors: Marwa Attia, Serene Wilson, Ushma Kapadia, Sagar Ramsinghani
Companies: Nestle, Kantar
November 22, 2023
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Citation

Attia, Wilson, Kapadia and Ramsinghani (2023a, November 22). Flavour Innovation Powered by a Digital-First Approach to Leveraging Current Consumer Understanding. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/flavour-innovation-powered-by-a-digital-first-approach-to-leveraging-current-consumer-understanding


Videos

Growing Up Together

This paper aims to shift perceptions of early years motherhood. Instead of seeing motherhood as a fixed role that we suddenly inhabit, we argue that motherhood is in fact a transformational journey?one that is full of ever-changing pressure, tensions...

Catalogue: Congress 2023
Authors: Francky David, Nathalie Coste
Companies: Nestle, Lovebrands
September 27, 2023
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Citation

David and Coste (2023a, September 27). Growing Up Together. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/growing-up-together-12174


Research papers

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author: Ritanbara Mundrey
Company: Nestle
September 23, 2022
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Citation

Mundrey, R. (2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved September 15, 2024, from


https://ana.esomar.org/documents/sounds-with-soul