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Research papers

The new multi-screen world

From smartphones and tablets to laptops and television, 90% of all media interactions [in the USA] today are screen-based. We took a closer look and discovered that there are two distinct ways people move among screens to get stuff done:...

Catalogue: Latin America 2014: Accelerating Growth
Authors: Gonzalo Barbieri, Daniel Finder
Company: Ipsos MRBI
April 4, 2014
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Citation

Barbieri and Finder (2014a, April 04). The new multi-screen world. ANA - ESOMAR. Retrieved April 26, 2024, from


https://ana.esomar.org/documents/the-new-multi-screen-world